Flowers School of Technology and Management

Why ABE Business Management and Marketing

Marketing provides many varied career options with roles that range from highly creative to very analytical. It also offers the opportunity to rise to the highest level of an organisation.

The advantage of ABE’s marketing stream is that you gain this specialism combined with a broad knowledge of business management in general. Being able to offer marketing skills, along with a wider-ranging strategic understanding of business, will provide holders of ABE qualifications with an enviable skill set which will prove invaluable as they progress to senior management. It also has the potential to give a wider range of career options than a pure marketing qualification.

From entry level (3 or 4), you can progress up to Level 6 which will hone the skills and knowledge required for you to work at a senior strategic level. The Marketing stream helps you gain the specialist knowledge to forge a career in the field combined with wider expertise.

Embedded Entrepreneurialism

A great benefit is that entrepreneurship is embedded throughout our programmes. Even if you’re not planning to work for yourself, you’ll find as employers value staff who demonstrate entrepreneurial thinking and, in an ever-changing job market, having the know-how to create your own business is an invaluable life skill.

Progression & Recognition

In addition, our full Diplomas all carry a cumulative 120 credits, which means they match with the stages of a Bachelors degree and offer great progression opportunities.

Pathways

ABE’s framework of Business Management qualifications runs from Level 3, right through to Level 6. You can enter at Level 3 and progress all the way up to Level 6, enabling you to accumulate the credits needed for a university top-up, or you can enter onto the framework at any point depending on your prior qualifications.

Each qualification level builds from the one before, taking you from introductory units through to strategic ones.

As the ABE qualifications framework is structured to allow you to progress from one level to the next, you must ensure to fully complete the initial level in order to be awarded the next level. Should the higher level be completed first, ABE will withhold the certificates until the initial level is achieved.

ABE Level 3 Certificate in Business Essentials

Number of Units: 1

Gain an introductory understanding of how businesses are run and develop contemporary workplace skills which will enable you to add value to your organisation or future employer.

ABE Level 4 Foundation in Business Management

Number of Units: 4

A good general grounding in core aspects of business, designed for those who wish to go quickly onto the next ABE Level and into employment. If you wish to progress to a university degree, the eight unit - 120 credit - Diploma provides more favourable progression options.

ABE Level 4 Diploma in Business Management and Marketing

Number of Units: 8

Master the skills you need to develop and market yourself to enhance your life long prospects.

Qualification Title

ABE Level 4 Diploma in Business Management and Marketing

Qualification Objective

The objectives of the ABE Level 4 Diploma in Business Management are as follows:

To equip learners with business skills, knowledge and the understanding necessary to achieve high performance in the global business environment;

To provide education and training for a range of careers in business, including management, human resources and marketing;

To provide insight and understanding into international business operations and the opportunities and challenges presented by a globalised marketplace;

To equip learners with knowledge and understanding of culturally diverse organisations, cross-cultural issues, diversity and values;

To provide opportunities for learners to enter or progress in employment in business, or progress to higher education qualifications;

To provide opportunities for learners to develop the skills, techniques and personal attributes essential for successful working lives;

To provide opportunities for those learners with a global outlook to aspire to international career pathways;

To provide opportunities for learners to achieve a nationally-recognised professional qualification;

To offer learners the chance of career progression in their chosen field;

To allow flexibility of study and to meet local or specialist needs.

Who regulates This Qualification?

The qualification is regulated in the UK by ofqual.

Entry Guidance and Criteria

There are no formal entry requirements to study ABE Level 4 Diplomas; however, the centre should ensure that you have a reasonable expectation of success on the programme by assessing your previous qualifications and/or related work experience.

Hence, it is their responsibility to use their professional and academic judgement when assisting you in making the decision at which level you should enter the ABE programmes.

In order to successfully study for an ABE qualification, you should have an appropriate level of English language skills (reading, writing, speaking and listening). For the ABE Level 4 Diplomas, ABE recommends the following standards are met:

IELTS 5.5 | Cambridge ESOL Cambridge English First | Pearson Test of English Academic (PTE Academic) 51 | Common European Framework of Reference (CEFR) B2 | or other English language test equivalent.

Before Qualification Can be Assessed & Awarded

To be awarded the ABE Level 4 Diploma in Business Management and Marketing learners are required to successfully achieve the four core mandatory, three mandatory, and one specialist mandatory units. There are no optional pathways as part of this qualification.

Recognition/Accreditation of Prior Learning RPL/APL

If you hold a qualification from either another professional body or university which is similar in content and level to the ABE Level 4, 5 or 6 qualifications, you might qualify for RPL, APL or an exemption from some ABE examinations or units.

Localisation

It is very important when studying for your ABE qualification that you consider your local business environment and try to apply what you are learning to relevant scenarios in your local business context. Doing this will help you to put your learning into practice and use it in your professional day-to-day activities.

Qualification Structure

The ABE Level 4 Diploma in Business Management & Marketing consists of four core mandatory, three mandatory, and one specialist mandatory units. There are no optional units in this qualification. To be awarded the ABE Level 4 Diploma in Business Management and Marketing learners must achieve a minimum of a Pass in all units.

The credit value is 120

Core Mandatory Units

4UDBE Dynamic Business Environments - 15 Credits

4UEO Enterprising Organisations - 15 Credits

4UESD Employability & Self-Development - 15 Credits

4UFM Finance for Managers - 15 Credits

Mandatory Units

4UIE Introduction to Entrepreneurship - 15 Credits

4UIQM Introduction to Quantitative Methods - 15 Crd

4UPM Project Management - 15 Credits

Specialist Mandatory Units

4UPMP Principles of Marketing Practice - 15 Credits

A Recent Survey: Bright Future

With ABE qualification, ABE alumni have been leading organisations in the finance, government, healthcare, industry, NGOs, etc., all over the world. Survey responses came from more than 70 countries with over 1,000 different job titles given. Sixty-five percent of the respondents were working in medium or large organisations, 71% who had achieved a higher ABE qualification (eg Level 6) were in a managerial or professional role and 97% stated ABE had been relevant or beneficial to their profession.

Whatever field takes your interest, an ABE qualification will give you the tools to help you achieve your professional ambitions.

With ABE Level 4 Diploma in Business Management & Marketing, you can get onto the second year of a related Bachelors degree.

Modes of Study

When studying for your ABE qualification, you will learn both with supervision from your tutors in-class and through your own self-study time.

Range of course delivery methods

Classroom delivery (face to face taught time)
Mentoring and coaching from tutors
E-learning via Flowers Online Learning platform
Formative assessment
Live webinars
Assessment support for assignment writing

Suggested reading and resources

We will provide the following learning materials:

A Study Guide in PDF format. This Study Guide is aimed at learners and will expand on the Unit Syllabus, including case studies and examples, activities, and a glossary of terms.
A Recommended Reading List, Online resources.

Assessment

The 8 units for the ABE Level 4 Diploma are all assessed by a combination of examinations and assignments, both externally set by ABE UK.

Examination

At Level 4 each examination will be 3 hours long and there will be two examination sessions per year (June and December). The examination will consist of three sections: multiple choice questions (MCQs), short answer questions, and long answer/essay-based questions.

Assignments

There will be three opportunities a year for assignments to be submitted by learners. ABE Assignments are set in the format of an assignment brief, sometimes featuring a scenario and/or templates. At Level 4 assignments will have a word count of 3000.

Marking and moderation

ABE UK has a broad and varied external academic team with a breadth of experience across the qualification areas and levels. The ABE External Assessment Team marks across the three assessment windows and is very familiar with ABE students and the format of ABE exams and assignments. ABE has a very robust marking and moderation process: assessments are marked and standardised by the external team, after which they go through two phases of moderation. The results are presented to the assessment board for ratification, prior to release.

QAA Benchmarking

As well as ensuring that each qualification level offers the appropriate credit values for progression to higher education university programmes, ABE has also aligned the qualifications against sections of the QAA Framework, which applies to all degree-awarding organisations, such as universities, in the United Kingdom.

Gain Dynamic Qualification

Expertise in Business Management & Marketing will enable you to excel in a huge variety of career paths. If you are ambitious - our qualifications will give you tools to achieve your goals. ABE's Diplomas are management focused and blend common units with more specialist subject areas, enabling you to develop expertise in particular disciplines as well as a strong understanding of business management in general. This, together with our qualifications’ focus on developing practical workplace skills alongside academic expertise, is a winning combination for ABE graduates. Gain an internationally recognised management qualification.

ABE Level 4 Diploma Business Management & Marketing

Diploma in Business Management & Marketing

Pathways

Gain Dynamic Qualification

Sounds excellent? Change your life. Apply Now.

Related Programmes

Foundation Business Management

Business Management & Marketing

Business Management & Marketing

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